Deciding my brand logo (planning)

Deciding my brand logo

Potential logo 1 and 2:

My brand logo design will be simple yet effective, it should be memorable to an audience as it will be displayed publicly multiple times. The logo itself will feature a heart symbol to represent the loving aspect behind the way the clothes are made (more ethically produced where workers are treated better). In addition, the logo will include the traditional black, lime green and blue colour scheme to further emphasise the fact it is a fair-trade brand.

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Artist And DJ Representation Mood Board

Artist Representation Mood Board

Dance Music Industry

What state was the dance music industry in during 2003? Dance music was announced to be in 'terminal decline' Vinyl record sales declined Clubs started closing Expensive costs of distribution/ manufacture- difficult to start up In 2003, many influential labels were established What technological changes made an impact on dance music? What was the impact? Shift to the digital age from vinyl to using laptops and online technology (digital music) Technology became cheaper and access to equipment became easier Musical production was opened up to the masses Much easier and affordable to start up, however, ha music became more disposable (easier to download and not as good quality?) Worldwide access to music (more accessible) List some of the traditional DJs interviewed. What do you know about them? Do some research? DJ Sneak Todd Terry Hot Since 82 Loco Dice What were the seen as the traditional genres of dance music? ...

Textual Analysis Of Dance Music Videos

Textual analysis of dance music videos 1) Joan Blue- Perfect Strangers ft. JP Cooper: https://www.youtube.com/watch?v=Ey_hgKCCYU4 2) Sigala, Paloma Faith- Lullaby: https://www.youtube.com/watch?v=ghSQz2BcDQU 3) Calvin Harris & Disciples- How Deep Is Your Love: https://www.youtube.com/watch?v=EgqUJOudrcM This music video can automatically be identified to having dance music conventions features throughout its video. For instance, in this particular mid shot, a woman is free style dancing in time with the dance beat and fast cut shots. This creates a sense of realism that they would be in a dance/ club environment- this also further contributes to the sense of realism. All of these fast cut, different angled shots fully exaggerate the dance feel aimed to be conveyed- this allows the audience to have a sense of euphoria and the 'feel good' dance feeling. Certain parts of the music video, for instance i...

A Level Media Studies

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