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Artist And DJ Representation Mood Board

Artist Representation Mood Board

Statement of Intent

Media theoretical framework: -Media language- conventions of products -Media audience- target audience -Media representation- How the message is constructed about groups of people and how the audience relate to these constructions. -Media Industries- The companies behind the products, the legal considerations and how profit is generated by the products. Considerations relating to cross media platforms and where products will appear as part of the campaign. My Statement of Intent One of the most significant aspects about the products I'm producing is the fact that they are made ethically via fair-trade... this is why it is crucial that I showcase my brand as a contemporary company by not only focusing on the stylish and trendy pieces, but also the morally correct way they have been produced. I will be presenting and promoting my brand by displaying the clothing on the two billboards. Both of my billboards will follow a similar theme when promoting the different products

Promotional Photography

Promotional Photography- My Images 3) This first image portrays the artist to be a strong and confident individual as he is directly looking into the camera- this alters the mood and style of the shot in comparison to 'Shot 2' as it creates more intimacy with the viewer of the shot, almost as if he is looking directly at them.          2) This image taken shows my artist holding a guitar as a prop- this is significant as it links with the musical element and adds to the overall theme of creating music. It emphases his interest and dedication as an artist himself and matches the genre.   3) Unlike some of the other various images taken, this particular shot has been taken with much 'softer' lighting. This means it appears to be much more smooth and consistent with fewer shadows. This effect works well considering the artist is wearing a white top so it blends much better with the background. However, the colour of the guitar still breaks up the sho