A Level Media Studies

Explain how representations in adverts are constructed to promote the product. Choose two of the adverts you have studied.  One of the adverts we have studied was 'Shelter's poster' which can be closely analysed to identify different constructions used in order to promote the well known charity. To begin, one of the representations employed in the advert is displaying 3 different faces, this emphasises the normality it it is for people to feel perhaps upset and scared (shown through the individuals blank faces)- this way of advertisement may evoke people to have a social conscience and believe in collective responsibility. There is soft lighting used to make their faces clearer and highlight there expressions, the background has also been made black to emphasise their faces.  Shelter has purposely chosen 3 completely different individuals with different ethnic backgrounds to convey the message that anyone can be in the situation of loosing their home and...

Explain how the political context in which newspapers are produced, influences their ownership and regulation. Refer to The Guardian and The Daily Mail newspapers you have studied. (10 marks). 1. Explain the political significance of the concept of 'press freedom' and its relationship to representative democracy. Why do you think freedom of the press is important? How much influence do you think the government should have about the things reported in the UK press? We personally feel that the free press has both positives and negatives and therefor shouldn't be totally self regulated the invasion of privacy of those in the public eye is becoming more common. Which reporters taking stories to far and gaining private information this is happening due to the demand that the audience and readers give, responding well to stories that seem more exclusive. However, i feel that when a scoop isn't in the public interest then it should be required as required as reporte...

The Paradise Papers story coverage On Monday 6th November, the main headlines covered leaved documents revealing the financial details of the super rich. It outlined how many were allowed to keep money outside of the UK in order to avoid paying tax. Both papers have presented the same story with completely different perspectives... this is due to their own different individual ideologies. For example, 'The Daily Mail' uses a particular choice of language in the headline such as 'dragged' which has negative connotations in order to portray the Queen as the victim in the situation. In comparison, The Guardian uses contrasting negative language to present the Queen such as 'exploiting' and 'controversial' which makes her appear like the perpetrator in this article. This is due to the fact that the Guardian is a left wing broadsheet newspaper which means they are critical of the Queen, unlike the views of the Daily Mail. The ...

Advertising   Advert A This advert is presenting the popular sports drink lucozade (the soft drink marketed as a range of sports and energy drinks) which is manufactured  by the Japanese company 'Sutory'. It provides carbohydrates and electrolytes to enhance hydration and help maintain performance during prolonged endurance exercise. Lucozade is aimed at those who play sports due to the beneficial nutrients provided within the drink which gives people a good energy boost... this is why the company have cleverly used the extremely successful, popular and influential sports figure Gareth Bale as the face of their advertisement as it may appeal to their target audience more through celebrity promotion. In addition, the language choice could be identified as significant due to the fact that the advert states 'In a different league'... this is references to both the drinks popularity and the elements to football itself. The colour scheme o...

The impact of technological change on newspapers Technological change has seen newspaper readership decline, as audiences move towards reading news and current affairs via the internet. Rising printing and paper costs have pushed traditional news journalism to adapt. A newspaper title offers a news product using the internet platform. These online newspapers mean less revenue because people do not need to pay to read information. To cope with this many titles have introduced a paywall (a way of charging audiences to read their content). A paywall may include online publications having restricted/ limited access to certain articles and information unless an individual has purchased a paid subscription. In 2010, newspapers wanted to increase their revenue due to a decline in paid readership... many papers have achieved persuading readers to pay by perhaps only showing snippets gripping news story, leading them on so they feel interested in paying to read the rest. A prime example o...

The Big Issue: front covers 2017 This particular cover of the Big Issue focuses on music legend Liam Gallagher- one of the biggest and most successful names in the music industry. His significance as an individual could be reflected in the overall layout of the front cover due to the fact his name 'Liam' has been printed in large text central to the cover. This has been purposely done to immediately attract the attention  of the reader... it also may persuade an individual to buy a copy due to the fact Liam Gallagher is extremely popular in the public eye... using a celebrity as the front cover can often lead people to buy a copy of the issue as it will appeal to many peoples interests, this is why they have chosen a portrait of his face as the cover. The image chosen is sharp and good quality, enhancing his facial features which draws more attention to Gallagher, this is significant as the article is about him as a solo artist as appose to him in his previous success...