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Advertising


Advertising


 
Advert A

 This advert is presenting the popular sports drink lucozade (the soft drink marketed as a range of sports and energy drinks) which is manufactured  by the Japanese company 'Sutory'. It provides carbohydrates and electrolytes to enhance hydration and help maintain performance during prolonged endurance exercise. Lucozade is aimed at those who play sports due to the beneficial nutrients provided within the drink which gives people a good energy boost... this is why the company have cleverly used the extremely successful, popular and influential sports figure Gareth Bale as the face of their advertisement as it may appeal to their target audience more through celebrity promotion. In addition, the language choice could be identified as significant due to the fact that the advert states 'In a different league'... this is references to both the drinks popularity and the elements to football itself. The colour scheme of the advert is very eye-catching with the bright blue background and yellow print, also reflecting the colours of the drink itself- Gareth bale (who is the face of the advert) appears to be lost 'dulled down' which allows for the other colours to stand out more, making the drink more memorable.  

Advert B
This advert is promoting the charity 'shelter', which is a well known organisation that helps millions of people ever year struggling with bad housing or  homelessness, they offer advice, support and legal services. The advert is reaching out to appeal to their target audience... those who are in need of support. The aim is to make anyone feel like they can turn to them for help, no matter what their situation. The representations employed in the advert is displaying 3 different faces, this emphasises the normality it is for people to feel perhaps upset and scared (shown through the individuals blank faces)- this way of advertisement may evoke people to have a social conscience and believe in collective responsibility. 
Advert C
This advert from 'Old Spice' is promoting the American brand of male grooming products encompassing deodorants, shampoos, body washes and soaps. It is manufactured by Procter & gamble. Old Spice was introduced over 80 years ago, since then it has rapidly grown and become a more successful brand as well as increasing their product range. This particular form of advertisement is promoting body wash... It shows a man sitting on a horse  confidently, it can also be identified that there seems to be an informality with language and theme which is shown through evident representing such as the white horse, palm trees, casually dropped sweater, intense facial expressions and finally the proust itself. 










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