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How does intertextuality create meaning in this source?



How does intetexuality create meaning in this source?


Intertextuality is the interrelationship between texts, especially works of literature, the way that similar or related texts influence, reflect or differ from each other.






This particular copy of the big issue addresses the worldwide topic regarding the UK referendum which took place on the 23rd June 2016. The front cover features 4 of the most powerful and influential politicians (David Cameron, Nicola Sturgeon, Nigel Farage and Boris Johnson), who's faces had become widely known by the majority of the population due to their recognition through media. Its obvious use of intertextuality crosses over with refrences with Swidish pop group Abba. The well known group which was particularly popular in the 70s and 80s has been used on the front cover of the big issue to make connections between the band and the referendum. The links have been made clear through featuring popular song lyrics which many people will be aware of through the use of speech bubbles. Another link that can be made is the fact that politicians Cameron and Johnson have been made to look like two female vocalists which are part of the pop group... this has purposely done to amuse the magazines audience. Furthermore, presenting these extremely powerful, significant figures in this comical portrayal could be viewed as mocking them as individuals and perhaps what they stand for. This is ironic as it is seen as dismissing their authority and roles of power within the government, it is also making a joke out of one of the most important topics which will have a massive effect on the UK. The theme of making pop references can be identified on some of the covers other aspects, for example, an image of the world appears like a disco ball and the ballet paper has been transformed to look like a vibrant background. The world in the corner highlights that it is a worldwide issue and emphasises the topics importance.


To conclude, using intertexuality can often be used to persuade more people to buy a copy of the issue, people may have more of an interest in a certain aspect leading them to want to purchase the article, essentially highlighting important current affairs. Using media in this creative and effective way may make it appeal to more people, especially those with a lack of interest in an issue.

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