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Cinematography

Key light:

  • Most important in lighting setup 
  • Highlight form and dimension of the subject
  • Omitting key light can result in a silhouette effect
  • Key lights may be placed in a scene to illuminate a moving subject at opportune moments

Fill light:
  • May be used to reduce contrast of a scene to match dynamic range of recording media
  • Using less fill will make shadows seem lighter/darker than normal causing the viewer to react differently by inferring envorinomental and mood clues from the tones of the shadows
  • The positioning of the fill affects the overall appearance of the lighting pattern 

Hair light:
  • Works especially well in portrait photography 
  • Lights up the hair, often angled down 3 feet above the head
  • Add interest and texture to an image  

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