Explain how representations in adverts are constructed to promote the product. Choose two of the adverts you have studied. One of the adverts we have studied was 'Shelter's poster' which can be closely analysed to identify different constructions used in order to promote the well known charity. To begin, one of the representations employed in the advert is displaying 3 different faces, this emphasises the normality it it is for people to feel perhaps upset and scared (shown through the individuals blank faces)- this way of advertisement may evoke people to have a social conscience and believe in collective responsibility. There is soft lighting used to make their faces clearer and highlight there expressions, the background has also been made black to emphasise their faces. Shelter has purposely chosen 3 completely different individuals with different ethnic backgrounds to convey the message that anyone can be in the situation of loosing their home and...
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