A Level Media Studies

The Paradise Papers story coverage On Monday 6th November, the main headlines covered leaved documents revealing the financial details of the super rich. It outlined how many were allowed to keep money outside of the UK in order to avoid paying tax. Both papers have presented the same story with completely different perspectives... this is due to their own different individual ideologies. For example, 'The Daily Mail' uses a particular choice of language in the headline such as 'dragged' which has negative connotations in order to portray the Queen as the victim in the situation. In comparison, The Guardian uses contrasting negative language to present the Queen such as 'exploiting' and 'controversial' which makes her appear like the perpetrator in this article. This is due to the fact that the Guardian is a left wing broadsheet newspaper which means they are critical of the Queen, unlike the views of the Daily Mail. The ...

Advertising   Advert A This advert is presenting the popular sports drink lucozade (the soft drink marketed as a range of sports and energy drinks) which is manufactured  by the Japanese company 'Sutory'. It provides carbohydrates and electrolytes to enhance hydration and help maintain performance during prolonged endurance exercise. Lucozade is aimed at those who play sports due to the beneficial nutrients provided within the drink which gives people a good energy boost... this is why the company have cleverly used the extremely successful, popular and influential sports figure Gareth Bale as the face of their advertisement as it may appeal to their target audience more through celebrity promotion. In addition, the language choice could be identified as significant due to the fact that the advert states 'In a different league'... this is references to both the drinks popularity and the elements to football itself. The colour scheme o...

The impact of technological change on newspapers Technological change has seen newspaper readership decline, as audiences move towards reading news and current affairs via the internet. Rising printing and paper costs have pushed traditional news journalism to adapt. A newspaper title offers a news product using the internet platform. These online newspapers mean less revenue because people do not need to pay to read information. To cope with this many titles have introduced a paywall (a way of charging audiences to read their content). A paywall may include online publications having restricted/ limited access to certain articles and information unless an individual has purchased a paid subscription. In 2010, newspapers wanted to increase their revenue due to a decline in paid readership... many papers have achieved persuading readers to pay by perhaps only showing snippets gripping news story, leading them on so they feel interested in paying to read the rest. A prime example o...

The Big Issue: front covers 2017 This particular cover of the Big Issue focuses on music legend Liam Gallagher- one of the biggest and most successful names in the music industry. His significance as an individual could be reflected in the overall layout of the front cover due to the fact his name 'Liam' has been printed in large text central to the cover. This has been purposely done to immediately attract the attention  of the reader... it also may persuade an individual to buy a copy due to the fact Liam Gallagher is extremely popular in the public eye... using a celebrity as the front cover can often lead people to buy a copy of the issue as it will appeal to many peoples interests, this is why they have chosen a portrait of his face as the cover. The image chosen is sharp and good quality, enhancing his facial features which draws more attention to Gallagher, this is significant as the article is about him as a solo artist as appose to him in his previous success...

How does intetexuality create meaning in this source? Intertextuality is the interrelationship between texts, especially works of literature, the way that similar or related texts influence, reflect or differ from each other. This particular copy of the big issue addresses the worldwide topic regarding the UK referendum which took place on the 23rd June 2016. The front cover features 4 of the most powerful and influential politicians (David Cameron, Nicola Sturgeon, Nigel Farage and Boris Johnson), who's faces had become widely known by the majority of the population due to their recognition through media. Its obvious use of intertextuality crosses over with refrences with Swidish pop group Abba. The well known group which was particularly popular in the 70s and 80s has been used on the front cover of the big issue to make connections between the band and the referendum. The links have been made clear through featuring popular song lyrics which many people will b...