A Level Media Studies

Explain how representations in adverts are constructed to promote the product. Choose two of the adverts you have studied.  One of the adverts we have studied was 'Shelter's poster' which can be closely analysed to identify different constructions used in order to promote the well known charity. To begin, one of the representations employed in the advert is displaying 3 different faces, this emphasises the normality it it is for people to feel perhaps upset and scared (shown through the individuals blank faces)- this way of advertisement may evoke people to have a social conscience and believe in collective responsibility. There is soft lighting used to make their faces clearer and highlight there expressions, the background has also been made black to emphasise their faces.  Shelter has purposely chosen 3 completely different individuals with different ethnic backgrounds to convey the message that anyone can be in the situation of loosing their home and being

Explain how the political context in which newspapers are produced, influences their ownership and regulation. Refer to The Guardian and The Daily Mail newspapers you have studied. (10 marks). 1. Explain the political significance of the concept of 'press freedom' and its relationship to representative democracy. Why do you think freedom of the press is important? How much influence do you think the government should have about the things reported in the UK press? We personally feel that the free press has both positives and negatives and therefor shouldn't be totally self regulated the invasion of privacy of those in the public eye is becoming more common. Which reporters taking stories to far and gaining private information this is happening due to the demand that the audience and readers give, responding well to stories that seem more exclusive. However, i feel that when a scoop isn't in the public interest then it should be required as required as reporte