Statement Of Intent My overall goal for this project is to produce a dance music video and linked website in order to promote my artist. I aim to follow the typical dance music conventions in order to suit my chosen video style and appeal to my target audience (individuals around the 16-25 age range). Whilst planning and elaborating on certain ideas for my video, I analysed and reviewed a variety of popular and successful music videos in order to identify what works well and appeals to an audience. I noticed a common re occurrence of features throughout the different videos which I will include, for instance, a summer/ beach theme often crops up where the individuals and models featured are dressed in bikinis and bright, vibrant summer clothes. In addition, another convention which links with media representation is the actual construction of the video itself (for example fast paced editing and certain slow motion shots), it is stereotypical to edit the video in this particular