A Level Media Studies

Analysing the following 'dance music' genre songs:  1) Sigala - Sweet lovin' ft. Bryn Christopher  2) MK- 17 3) CamelPhat & Elderbrook 'Cola'  1) What makes all of these music videos from the dance music genre? All these music videos have similarities in  common which can help an audience define them within the 'dance music genre'. For example, they have fast cut shots in time with the dance beat- this sustains audience interest and prevents boredom. You could also look at the locations of each of these videos because they are all set in lively atmospheres with lots going on simultaneously. The fast shots adds a sense of realism that they are in a dance/ club environment. In addition, all of the videos will feature at some point multiple people dancing... this feeds to the idea that they fit in with the conventions of dance music. 2)Explore how the artists are using representation to appeal to their target audience in these three videos by

Link to our advert Comparing our shots: For part of our first shot (Wear brown shoes after 6), we recreated the umbrella scene... to ensure it looked similar to the original, we darkened the lighting making it dimly lit, in addition, both shots featured minimal lighting from the distant surroundings which we recreated to make sure the locations in each shot matched realistically. 1) How organised were you as a group? What elements of organisation were vital to you as a production group? Before we started filming, we ensured each member in our group knew the assigned scene we were required to film. We produced a timetable with the dates each scene needed to be filmed by, the people included, and any props that may be required. This was very helpful when it came to organisation and planning as everyone was aware of what needed to be completed and who's responsibility it was.   2) What technologies did you use and how did they serve to develo

Key light: Most important in lighting setup  Highlight form and dimension of the subject Omitting key light can result in a silhouette effect Key lights may be placed in a scene to illuminate a moving subject at opportune moments Fill light: May be used to reduce contrast of a scene to match dynamic range of recording media Using less fill will make shadows seem lighter/darker than normal causing the viewer to react differently by inferring envorinomental and mood clues from the tones of the shadows The positioning of the fill affects the overall appearance of the lighting pattern  Hair light: Works especially well in portrait photography  Lights up the hair, often angled down 3 feet above the head Add interest and texture to an image  

  Framing -  We think that our shot is framed well. Our actor is in the centre of the frame and the backdrop is fairly accurate against the original. Our shot could be improved by having the actor further away so that he is smaller in the frame and his knees are at the bottom. The professional shot is successful because it has a good use of contrast with the shadows and the outfit is clearly shown with a contrast between the shirt and skirt. Lighting -  Our lighting works fairly well, however it is slightly brighter than the original. We relied on ambient lighting which may have been too harsh with the halogen lights. The original appears to have relied on ambient lighting of the sun fairly late in the day through a window. The professional shot may have used their lighting in order to make the subject stand out by making the background darker. Mise en scene -  Our costume is fairly close to the original with the skirt and check shirt. The s