A Level Media Studies

Comparing Editorial Comment The Guardian Similarities between them both: 1) Small masthead 2)Column Style- text based (no images) 3)Authoritative, persuasive tone 4)Subheading, outlines opinion 5)Based on current affairs 6)Two different comment articles The Daily Mail Differences between them both: 1) The daily mail contains much briefer, less detailed information than the guardian. 2) The daily mail contains more colloquial language which makes it appear less formal then the guardian, which in comparison has a more formal tone throughout the article. 3) Due to the language style in the guardian, it appears to be a more professional article in comparison to the daily mail. 4) The daily mail is quite biased with a nationalistic slant, where as, the guardians comment is more objective. Gratification theory: Uses and gratification theory is a popular approach to understanding mass communication. The theory places more focus on the consumer, or audience

Explain how representations in the music video are chosen to promote the artists: Both songs; Unfinished Sympathy by Massive Attack and Titanium by Sia and David Guetta, can be interpreted in different ways in order to promote the artists so that they are appealing to a certain audience or reflecting certain viewpoints and ideas. The extremely popular single 'Titanium' has topped charts with its hit song as well as reaching over 730 million views on its official music video, highlighting its success and popularity. This particular video promotes the artists in an unusual way, contrasting with other typical music video styles due to the fact neither Sia or David Guetta feature in the actual video itself. This could perhaps be seen as expressing the true meaning behind the song in a more obvious way as the focus is not being taken away/distracted by the popular artists themselves. This will allow the audience to get a deeper understanding into the message the video is portra

David Guetta- Titanium David Guetta is an extremely successful French songwriter, record producer and remixer who has sold over 9 million albums and 30 million singles worldwide. He released his first album 'Just A Little More Love' in 2002 which was later followed on by the release of the albums 'Guetta Blaster' (2004) and 'pop life' (2007). Guetta achieved mainstream success in 2009 with his album 'One Love' which included hit singles that reached number one in the United Kingdom. His music career continued to grow at a fast rate, especially due to the associated artists that he worked alongside with such as Sia, Nicki Minaj, Avicci and many more. He has won multiple DJ and Music awards throughout the years which highlights his success to the rest of the public audience.  

Music video analysis questions Massive attack- Unfinished sympathy Radiohead- Burn The Witch 1) What are the songs about? Unfinished sympathy is a love song that expresses despair within its lyrical meaning-'really hurt me baby, really cut me baby', perhaps it is a reference to a previous relationship where an individual is hurting or scared to get hurt.   Burn the witch has been considered as a song to raise awareness about Europe's refugee crisis and the 'blaming of different people'. Its lyrical meaning could be seen as discussing fear in an unusual way swell as expressing anxiety an natural fears.  2) What  message/ messages do they convey to the audience? Unfinished sympathy could be viewed as having different in-depth meanings behind its lyrics, a key idea could be interpreted that despite the fact she is singing about heartbreak and sadness, life will still go on as portrayed in the music video. The songs lyrics can infer that sh

Stereotypical News Article http://www.dailymail.co.uk/news/article-4943868/Footage-shows-boy-killing-homeless-man-one-punch.html        

Radiohead: About the band Radiohead is an English rock band formed in 1985, consisting of 5 members (Thom Yorke, Jonny Greenwood, Ed O'Brian, Colin Greenwood and Phil Selway). In 1992, they released their hit single 'Creep' which became a worldwide hit after the  release of their debut album 'Pablo Honey'. Their success continued over the years as their popularity and critical standing rose in the United Kingdom... Radiohead has now sold over 30 million albums worldwide due to their extremely large fan base.  A Moon Shaped Pool- the album RadioHead released their 9th studio album 'A Moon Shaped Pool' digitally on May 8th 2016.  It was recorded in Southern France alongside producer Nigel Godrich, the album featured many successful hits like 'True Love Waits' and 'Burn The Witch'... some of these tracks had been written quite some time before the albums recording. The album was acclaimed by critics and appeared in many publications'