A Level Media Studies

Media theoretical framework: -Media language- conventions of products -Media audience- target audience -Media representation- How the message is constructed about groups of people and how the audience relate to these constructions. -Media Industries- The companies behind the products, the legal considerations and how profit is generated by the products. Considerations relating to cross media platforms and where products will appear as part of the campaign. My Statement of Intent One of the most significant aspects about the products I'm producing is the fact that they are made ethically via fair-trade... this is why it is crucial that I showcase my brand as a contemporary company by not only focusing on the stylish and trendy pieces, but also the morally correct way they have been produced. I will be presenting and promoting my brand by displaying the clothing on the two billboards. Both of my billboards will follow a similar theme when promoting the different products

TOPSHOP: ZARA:

To promote H&M and it’s products, this successful brand will use video advertisements, print advertisements & e-marketing. This promotion strategy will meet consumers from different places everywhere (especially those target markets). H&M engages consistently with consumers on Facebook, YouTube, Twitter & other online media sources to drive traffic to its online stores as well as there physical stores. Promotion through online media is extremely beneficial due to the fact individuals use the internet on a much larger scale as it is quick and easy... it is a good business for H&M to take advantage of this to reach a wider range of consumers and suit people’s preferences. Similarly, Zara has taken advantage of this low cost advertising as they have a Facebook, Twitter and YouTube channel account. There posts (which focous on fashion current trends) was ranked the 18th most like Facebook company by business insider. Zara has also launched an app for iPhone & t

What is Fairtrade? Fairtrade is a simple way to difference to the lives of the people who grow the things we love. We do this by changing the way trade works through better prices, decent working conditions and a fair deal for farmers and workers in developing countries. The main vision regarding fairtrade is to create a world in which all producers can enjoy secure and sustainable livelihoods, fulfil their potential and decide on their future. The aim is to connect disadvantaged producers and consumers , promote fair trading conditions and empower producers to combat poverty, strengthen their position and take more control over their lives. Fairtrade standard social, economic and environmental standards that are set for both companies and the farmers and workers who grow the food we love. For farmers and workers the standards include protection of workers' rights and the environment, for companies they include the payment of the Fairtrade minimum price and an additional Fairt

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