Marketing campaigns to promote products

To promote H&M and it’s products, this successful brand will use video advertisements, print advertisements & e-marketing. This promotion strategy will meet consumers from different places everywhere (especially those target markets). H&M engages consistently with consumers on Facebook, YouTube, Twitter & other online media sources to drive traffic to its online stores as well as there physical stores. Promotion through online media is extremely beneficial due to the fact individuals use the internet on a much larger scale as it is quick and easy... it is a good business for H&M to take advantage of this to reach a wider range of consumers and suit people’s preferences.



Similarly, Zara has taken advantage of this low cost advertising as they have a Facebook, Twitter and YouTube channel account. There posts (which focous on fashion current trends) was ranked the 18th most like Facebook company by business insider. Zara has also launched an app for iPhone & tablet where people can purchase products whenever and wherever. This flexibility means overall sales will boost.

H&M mobile marketing campaign means customers may receive SMS coupons or mobile banner ads on major portals & media sites. Moreover, h&m combines the mobile marketing strategy & social media website to hold some marketing campaigns. People are encouraged to take photos of H&M fashion items they find and like and upload them to the H&M Facebook sites. The items with the most likes has the potential to win a prize. This is an extremely successful method of promotion as a larger audience is engaging with the products that will boost sales.

New look has launched a £3 million television advertising & marketing campaign to heighten awareness to its brand. It reflects that new look can focous on social trends as well as fashion as it interacts with the consumer in a fun way. Last summer, newlook started a campaign which included a tour of travelling to hit music festivals (such as V fest) in a fully customised Winnebago with the ‘newlook’ logo appearing in bold print to showcase the brand as well as its fashion trends. Similarly to other brands, newlook launched a smartphone based marketing campaign with an app to allow consumers to access digital content. It also offers a click and collect service.


Topshop has designed a campaign in order to draw in new and potential customers to shop in ins physical stores. Topshop is to step up its digital innovation around London Fashion Week by giving its customers the chance to shop for key trends from the event, based on real time tweets. The fashion chain set up social marketing platforms to identify key trends from what the fashion industry is tweeting about during the event. There were multiple outdoor sites which were all set up within 10 minutes walking distance from a Topshop store. They will showcase live content pulled from twitter data and a curated collection of Topshop products that fit the trend. Customers who tweet @topshop with a specific trend hashtag, such as  #pleats or #utility, will receive a tweet with a curated collection of styles that fit the trend and can be purchased straightaway. The fashion chain will also screen its tiptop unique catwalk show at its oxford circus flagship, which will feature a vending machine customers can tweet in return for treats. 

How do they promote their ethnically produced products?

H&M is one of the worlds largest producers of organic cotton. It is also a member of the Better Cotton Initiative, meaning it is produced in a way which is good for the environment and farmers. In August 2015, they unveiled their new denim range, made of recycled cotton collected from inshore donations to their unwanted clothes collection.