Textual Analysis Of Dance Music Videos

Textual analysis of dance music videos

1) Joan Blue- Perfect Strangers ft. JP Cooper: https://www.youtube.com/watch?v=Ey_hgKCCYU4

2) Sigala, Paloma Faith- Lullaby: https://www.youtube.com/watch?v=ghSQz2BcDQU

3) Calvin Harris & Disciples- How Deep Is Your Love: https://www.youtube.com/watch?v=EgqUJOudrcM

This music video can automatically be identified to having dance music conventions features throughout its video. For instance, in this particular mid shot, a woman is free style dancing in time with the dance beat and fast cut shots. This creates a sense of realism that they would be in a dance/ club environment- this also further contributes to the sense of realism.  All of these fast cut, different angled shots fully exaggerate the dance feel aimed to be conveyed- this allows the audience to have a sense of euphoria and the 'feel good' dance feeling.

Certain parts of the music video, for instance in this particular scene, slow motion editing has been used which contrasts with the other fast cut shots of the video.  The time is stretched for longer periods of time, which allows the audience to focus on certain aspects purposely designed to be focused on. This further submerses the audience into the dance environment.     

Many high angled establishing shots have been used to portray to the viewers the sense of environment the dance track is filmed in.  In this videos case, multiple difference scenes are featured, however, you can identify many similarities within each scene such as blue skies and a peaceful/happy environment. These features have been specifically chosen in order to match the songs genre and add a sense of verisimilitude for the audience. Each individual is dancing in the scene which creates a lively setting, futher emphasized by the bright colours (both within the scenes and the individuals clothing) featured in order to add to the sense of liveliness and ‘feel good’ atmosphere.