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Online Digital Publications




Online Digital Publications

   


Over the past 10 years, there has been a dramatic change within the way people are regarding and viewing news issues throughout the world... readership habits have developed from printed papers to online media allowing journalism to have a much easier accessability for individuals. 55% of adults in Britain use to internet to read sources and news stories, this is what has led to the rapid decrease in the making and selling of traditional printed papers. Comparative similarities and differences between the two major news companies 'the guardian' and 'the daily mail' can be assessed through their codes and conventions. Here is an example of two editions to their websites below:


The 'Daily mail' is a prime example of a tabloid with a mass market readership... it is well respected within the British media establisment and it took the 'newspaper of the year' title award in March. Both versions of the daily mail (broadsheet and 'mail online') follow similar conventions regarding their news stories containing 'soft news'. This is purposely presented to ensure that the company is attracting the same readership between both its online and print publication, especially considering it attracts readers on a large scale with its current issues and articles. However, one of the key differences as to why there is both an online and printed version is due to the accessibility of the source. Online media is highly popular due to the fact it is fast and easily accessible- news stories are updated more frequently as a situation is occurring to keep people up to date about current events, the medias fast coverage may be a big selling point to an individual as they may feel they are receiving information more immediately as appose to waiting the following day (if they are being the paper itself).


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'The Guardian' has distinctive similarities to the Daily Mail due to the fact it follows similar codes and conventions between its digital and print publication. The news stories on both sources contain in depth information about politics and the economy creating a platform to attract the same readership on each of the different styles. The key difference between the two is that the online option is much quicker, easy to access and contains more regular updates as appose to the actual copy of the paper itself. the tabloid version of 'The Guardian' could be identified as having shorter, more 'to the point' news stories, whereas, the broadsheet copy tends to explain each issue in a more detailed way, covering more of the story in depth.

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