Media theoretical framework: -Media language- conventions of products -Media audience- target audience -Media representation- How the message is constructed about groups of people and how the audience relate to these constructions. -Media Industries- The companies behind the products, the legal considerations and how profit is generated by the products. Considerations relating to cross media platforms and where products will appear as part of the campaign. My Statement of Intent One of the most significant aspects about the products I'm producing is the fact that they are made ethically via fair-trade... this is why it is crucial that I showcase my brand as a contemporary company by not only focusing on the stylish and trendy pieces, but also the morally correct way they have been produced. I will be presenting and promoting my brand by displaying the clothing on the two billboards. Both of my billboards will follow a similar theme when promoting the different products
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