A Level Media Studies

Promotional Photography- My Images 3) This first image portrays the artist to be a strong and confident individual as he is directly looking into the camera- this alters the mood and style of the shot in comparison to 'Shot 2' as it creates more intimacy with the viewer of the shot, almost as if he is looking directly at them.          2) This image taken shows my artist holding a guitar as a prop- this is significant as it links with the musical element and adds to the overall theme of creating music. It emphases his interest and dedication as an artist himself and matches the genre.   3) Unlike some of the other various images taken, this particular shot has been taken with much 'softer' lighting. This means it appears to be much more smooth and consistent with fewer shadows. This effect works well considering the artist is wearing a white top so it blends much better with the background. However, the colour of the guitar still brea...

Artist Representation Mood Board

(I Could Be The One- Avicii vs Nicky Romero) My key theme surrounding my music video is 'summer'. This means lots of different outdoor summer shots will be featured... for instance this may include: Beach/ Pool shots Sunset shots Underwater shots Palm trees Getting ready shots? (In mirror makeup etc) Pan shots of holiday environment Jump in pool? Shots from behind walking (on beach/ street environment) Day/Night lighting Shots from different angles and perspectives

Statement Of Intent My overall goal for this project is to produce a dance music video and linked website in order to promote my artist. I aim to follow the typical dance music conventions in order to suit my chosen video style and appeal to my target audience (individuals around the 16-25 age range). Whilst planning and elaborating on certain ideas for my video, I analysed and reviewed a variety of popular and successful music videos in order to identify what works well and appeals to an audience. I noticed a common re occurrence of features throughout the different videos which I will include, for instance, a summer/ beach theme often crops up where the individuals and models featured are dressed in bikinis and bright, vibrant summer clothes. In addition, another convention which links with media representation is the actual construction of the video itself (for example fast paced editing  and certain slow motion shots), it is stereotypical to edit the video in this partic...

What state was the dance music industry in during 2003? Dance music was announced to be in 'terminal decline'  Vinyl record sales declined Clubs started closing Expensive costs of distribution/ manufacture- difficult to start up In 2003, many influential labels were established What technological changes made an impact on dance music? What was the impact? Shift to the digital age from vinyl to using laptops and online technology (digital music) Technology became cheaper and access to equipment became easier Musical production was opened up to the masses Much easier and affordable to start up, however, ha music became more disposable (easier to download and not as good quality?) Worldwide access to music (more accessible)  List some of the traditional DJs interviewed. What do you know about them? Do some research? DJ Sneak Todd Terry Hot Since 82 Loco Dice What were the seen as the traditional genres of dance music? ...

Textual analysis of dance music videos 1) Joan Blue- Perfect Strangers ft. JP Cooper:  https://www.youtube.com/watch?v=Ey_hgKCCYU4 2) Sigala, Paloma Faith- Lullaby:  https://www.youtube.com/watch?v=ghSQz2BcDQU 3) Calvin Harris & Disciples- How Deep Is Your Love:  https://www.youtube.com/watch?v=EgqUJOudrcM This music video can automatically be identified to having dance music conventions features throughout its video. For instance, in this particular mid shot, a woman is free style dancing in time with the dance beat and fast cut shots. This creates a sense of realism that they would be in a dance/ club environment- this also further contributes to the sense of realism.  All of these fast cut, different angled shots fully exaggerate the dance feel aimed to be conveyed- this allows the audience to have a sense of euphoria and the 'feel good' dance feeling. Certain parts of the music video, for instance i...